Viva la Evidence: EBM + ColdPlay

James McCormack is a Professor in the Faculty of Pharmaceutical Sciences at the University of British Columbia, Vancouver, Canada, and is passionate about music and evidence based medicine. In a unique endeavor that reminds me of the incomparable ZDoggMD, he has brought together these two passions in a synergistic manner. He has started making videos to promote the concepts of EBM amongst the common man, as well as the physician, providing the latter with a gentle reminder of what his role entails as a caregiver.

Here is a fabulous video of his, where he has taken Coldplay’s hit number “Viva la vida” and tuned it up to “Viva la evidence”:

This may not be too starched and stiffly academic, as many in the intelligentsia would want it to be; it may not be “scientifically uncorrupted”, and set up within objective frameworks; but it is jargon-free, attractive, well-devised and executed, and carries out the objective with which it was created – to spread word about EBM – successfully. This video is worth a look if one has 5 minutes to spare.

Long live evidence!

Check out his YouTube channel for more such brilliant offerings. Hope you enjoy them as much as I did.

Skeptic Oslerphile. PhD Student in the Department of International Health at the Johns Hopkins Bloomberg School of Public Health. Past: 1) Public Health Scientist and Program Manager, Translational Global Health Policy Research Cell, Department of Health Research, Ministry of Health and Family Welfare, Government of India. 2) Scientist, Indian Council of Medical Research, National Institute of Cholera and Enteric Diseases; 3) Senior Research Associate, Public Health Foundation of India. Interests include: Emerging Infections, Public Health, Antimicrobial Resistance, One Health and Zoonoses, Diarrheal Diseases, Medical Education, Medical History, Open Access, Healthcare Social Media and Health2.0. Opinions are my own!

4 comments on “Viva la Evidence: EBM + ColdPlay

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