World AIDS Day 2014 Theme

December 1 is celebrated as the World AIDS Day and the theme this year is: Focus, Partner, Achieve: An AIDS-Free Generation Arguably one of the most effective plans for global health awareness and Information, Education and Communication activities, the World AIDS Day is generally aimed at getting to zero: zero new infections, zero AIDS related … Continue reading World AIDS Day 2014 Theme

IEC in Public Health: What can Public Health Learn from Steve Jobs?

I was watching some cool advertisements of an online portal and was wondering that why the public health messages that went out were so boring and hackneyed, poorly designed and "turn off"-ish! In an era where advertising is a buzzword and online or offline marketing is bringing the consumer and provider closer together, it is a … Continue reading IEC in Public Health: What can Public Health Learn from Steve Jobs?