Medcetera

TN Medical Council Cracks Down on Online Advertisement by Doctors

Earlier this year, in May, the Tamil Nadu Medical Council took an unprecedented step, and sent notices to 100 doctors asking them to remove their names from online medical directories, indicating that it is in violation of the Medical Council of India’s Code of Ethics Regulations, 2002. A prominent doctor posted a picture of the … Continue reading

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Towards Universal Health Coverage: The Lancet Commission and Some Personal Thoughts
Medcetera / Public Health

Towards Universal Health Coverage: The Lancet Commission and Some Personal Thoughts

The Lancet Commission on Investing in Health (CIH) has come up with an ambitious framework (1) and an editorial comment accompanying it (2) in the recent issue of the journal. The Editorial makes a strong pitch for a systematic adoption of pro-poor strategies to bolster the adoption of UHC. In this commentary authored by the … Continue reading

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IEC in Public Health: What can Public Health Learn from Steve Jobs?
Public Health

IEC in Public Health: What can Public Health Learn from Steve Jobs?

I was watching some cool advertisements of an online portal and was wondering that why the public health messages that went out were so boring and hackneyed, poorly designed and “turn off”-ish! In an era where advertising is a buzzword and online or offline marketing is bringing the consumer and provider closer together, it is a … Continue reading

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