I was watching some cool advertisements of an online portal and was wondering that why the public health messages that went out were so boring and hackneyed, poorly designed and “turn off”-ish! In an era where advertising is a buzzword and online or offline marketing is bringing the consumer and provider closer together, it is a sad affair that public health affairs have stayed out of … Continue reading IEC in Public Health: What can Public Health Learn from Steve Jobs?
A couple of days ago, I had a moment of great joy in the clinic we work in the community health center when a person came up to me and unhesitatingly asked for a pack of condoms (they are distributed for free, along with basic medicines from our center). While it might surprise a lot of people when I say this, but the cultural environment … Continue reading World AIDS Day: Getting to Zero
Happy World Toilet day. As a dear friend reminded me today, it is the day the World Toilet Organization has earmarked for spreading awareness about the lack of proper sanitation and potable water which is killing a large number of people (someone on a poster contended the number was 1600!) everyday the world over. The activist-information site Water.org contends that, the world over, women spend … Continue reading World Toilet Day: Give A Shit
Prior to coming to Delhi, I did not have much exposure to the power of the theater as a mode of dissemination of public health messages. It does sound strange when I put it that way because Kolkata, where I hail from, is a city with a vibrant theater culture. However, I just never got around to enjoy this particular form of the arts. It … Continue reading Talking to the Streets for Health: Street Theater as a Public Health Tool